Practice Development

Mastering the business of Clear Aligners: The 3 Phases of Success

Integrating clear aligners into your practice is more than just offering a new treatment—it’s about building a system that ensures clinical success, efficiency, and profitability.

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Why usually happens with a traditional approach is this:
First, you decide to integrate clear aligners into your practice. It seems like a great idea—patients want them, and it feels like a natural way to expand your services. Then, you start treating cases and quickly realize that clear aligners don’t fit into your usual workflow. Suddenly, cases take longer than expected, refinements pile up, and treatment planning eats away your time.

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Then, frustration kicks in. You’re spending more time than you expected, profits aren’t where they should be, and your team isn’t sure how to help. It’s clear that what worked in traditional dentistry doesn’t translate seamlessly to aligners.

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That’s why we’ve broken down the process into three essential phases—so you don’t have to figure it out the hard way. When you follow these steps, you’ll create a system that ensures clinical success, efficiency, and profitability. Here’s what it looks like:

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The 3 key phases every dentist must go through to successfully implement and scale clear aligner treatments: